Once you have a time and place, you can announce your event to the world! It’s great if you’ve had a chance to open your CFS and registration, though those aren’t essential to announce your dates.
Role of the Marketing Team
- Drive interest in the event
- Drive ticket sales
- Promote event content and speakers
- Run social promotions, email promotions, blogs and ads
- Highlight event diversity
- Manage site content via this website
- Who can help spread the word that the event is scheduled?
- Reach out to local tech companies and consultants
- Contact local tech publications and see if you can swap media sponsorship for ads in their publication or on their website
- Reach out to local tech incubators and VCs to see if you can be included in newsletters, post flyers on event board, etc.
- Local universities (if they have CS departments, for example)
- Contact your local Meetups and ask them to promote your event
- Contact Code academies to see if they will help you promote
- Ask the Sponsor companies to email their contacts and invite them to attend
- Promote your event in the Sponsors and Organizers corporate newsletters, websites, emails, etc
- Promote sponsorship, speakers, CFS, on LinkedIn
- Update your data file for your event to add your start & end dates; this adds your event to the map on the front page!
- Set up an event-specific Twitter account such as @kubernetesdays(city initials)
- Tag @kubernetesdays in your tweets
- Send tweets to the KCD-organizers slack channel to be retweeted
- Tweet with the hashtag #KubernetesCommunityDays
- Following the initial, pinned post, one organic post per day should be shared to alert followers of the change + resources for Kubernetes Community Day events
- Start following any/all dedicated #KubernetesCommunityDays Twitter accounts
Twitter Posting Style, Images, and Official Hashtag
- The following style guide addresses how to craft social media posts:
- Adhere to established CNCF voice + style:
- Inclusive, Useful, Encouraging, Open, Informative, Personable
- Do not use stereotypes
- Respect the diversity of the community; be inclusive of all genders and races and sensitive to concepts such as meritocracy
- Be sensitive to all genders and use gender-neutral language and terms when necessary (they, them, their)
- Never engage in arguments or plug products → content should be vendor-neutral aside from sponsor mentions
- Stand-alone, snackable graphics can be shared to increase visibility around events for greater registration or to feature speakers and/or sponsors needing promotion. These provide a visual way to communicate information that would otherwise account for a text-heavy post, including:
- CFP and registration deadlines;
- Speaker cards; and
- Sponsor cards.
- Professional images and/or those shared by the community can be posted during or after events to highlight the range of event features + promote community engagement.
- To avoid fragmentation + establish brand awareness in the community, the official event hashtag to be used will be the same as the event handle: #KubernetesCommunityDays